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Lazer is a world-class agency with deep expertise in the commerce and crypto space. Our team is a blend of 80+ senior product engineers and designers with backgrounds from Shopify, Facebook, Google, Amazon, Uber, and more. We've designed, engineered, and grown brands from $0 to $200M revenue for companies like Shopify, Authentic Brands Group, Alo Yoga, Canadian Tire, October’s Very Own, Universal Music Group, MeUndies, Marquee Brands, Alumier, RUBINO, Fig. 1 Beauty, 100 Thieves, Fox, Loyalty One, and more.
In order to achieve the goal of onboarding the next billion users onchain, commerce in the context of crypto will play a critical role.
Coinbase has already experienced a ton of success in the peer-to-peer (P2P) payments space and the micro-transactions space (via Slice), however the next gap to solve for is in the commerce space.
With that said, the majority of brands and commerce activity occurs with brands and merchants that leverage Shopify as their underlying commerce platform and it’s important for Coinbase to offer an experience to allow merchants to accept crypto on their product offering in both an online and offline scenario.
In this brief, we will walkthrough what application and experience Coinbase should build for Shopify and their POS platform to allow any merchant to accept crypto as a payment offering.
For any merchant that uses Shopify POS, they should have the ability to allow customers to purchase goods in-store with their Coinbase wallet app.